brands — BFG Partners

Our Portfolio:

Aisle is a conversational commerce and customer loyalty business.

Athletic Greens® is a beverage supplement that supports gut health, immunity, energy, recovery, focus, aging, and more.

Bowlcut is a new generation of Asian American flavors inspired by childhood staples.

Acquired

Bear Naked is a packaged foods company that produces granola, granola bars and ready to eat cereal.

Acquired

Birch Benders is a gourmet pancake and waffle mix company made by just adding water.

Bobo’s creates oat bars from wholesome ingredients.

Cartograph is an eCommerce focused agency that helps food brands sell their products on Amazon.

CAULIPOWER reinvents our favorite foods to be naturally nutritious, righteously delicious and accessible to all.

Acquired

Chameleon Cold-Brew Coffee is cold brewed for more than 16 hours at a low temperature to produce a super smooth, less acidic, extra caffeinated coffee concentrate.

Acquired

CURLSMITH is the first gourmet hair care company for textured hair. With a key focus on transparency and clean sourcing, CURLSMITH delivers high quality organic ingredients to make premium products that actually work.

Acquired

EVOL manufactures and markets premium frozen convenience foods with a focus on pure and simple ingredients.

Fourth & Heart grass-fed ghee uses the highest quality butter sourced from a cooperative of farms in New Zealand and comes in a variety of flavors.

Graza creates olive oil that every kitchen deserves, fresh and affordable enough to be used every day.

Headquartered in Boulder, CO, Green Spoon is a non-GMO and organic brokerage company operating nationally across the United States.

Herbivore manufactures skincare products that are safe, truly natural and highly effective.

IPO

With Ibotta it’s easy to earn cash back, whether you’re at the grocery store or shopping online.

Jot is out to transform any morning routine, afternoon lull or evening nightcap with its flagship product, Ultra Coffee: a liquid 20 times more concentrated than common coffee.

Maev serves up protein-rich Raw Food made with USDA lean proteins and human-grade ingredients — your dog will thank you.

MALK makes premium plant-based milk. Made with the best stuff possible. No gums, oils, fillers, or anything artificial. Certified Organic. Glyphosate-free.

Oats Overnight manufactures high-protein dairy, and non-dairy dry overnight oat mixes.

Meati produces fungi-based meat made from mycelium, that is tender and delicious with all the protein found in animals, and all the fiber found in vegetables!

Mid-Day Squares is the first functional chocolate bar, containing high fiber, protein, and omega-3’s to fuel you through that mid-day slump.

MUD\WTR is a functional drink powder that provides natural energy, focus, and more without the crash or jitters.

OLIPOP is the first clinically backed digestive health beverage that meets consumers’ real-world taste preferences in a delicious tonic that benefits the digestive function and metabolic health.

Quinn is re-imagining classic foods by only using real ingredients, showing where they come from, and making it crazy delicious.

Skratch Labs’ mission is to provide people with the inspiration, life skills, and products to take better care of themselves and their families.

Snif creates innovative and affordable fragrance offerings that are clean, non-toxic, and high performing.

Stay.ai is the most comprehensive subscription tool known to man, powered by savvy DTC industry vets, who’ve scaled brands from zero to $50m+ in revenue.

Vacation inc. manufactures ‘excessively good sunscreen,’ that possesses an aura of 80’s masstige.

Acquired

Launched in early 2019, ZitSticka™ is an evidence-based skincare brand focused squarely on acne treatments that target every stage of a zit’s lifecycle.